Staging

(often referred to by the French term mise-en-scène) in the context of artistic visualization, is the deliberate arrangement of visual elements in space to create a certain emotional impact, narrative clarity, or "spectacle". It is the art of designing the viewer's experience by determining what they see, when they see it, and how they should respond to it.

To create "spectacle", staging operates with the following options:

• Spatial composition: the physical arrangement of subjects and objects.
  The use of depth, symmetry, or deliberate disorder to focus the viewer's attention on a particular aspect
• Lighting and atmosphere: the use of contrast, color temperature, and shadows.
  The dramatic “chiaroscuro” of a film noir can be used to create mood, as can the bright, saturated glow of a high-tech product launch.
• Movement (choreography): not just how characters move, but also how the “subjective camera” moves through the environment.
• Symbolism: the placement of certain props or visual cues that tell a story without a word.

Although production originated in theater, it has evolved into a high-tech discipline across multiple media (e.g., film/video, retail/exhibitions, live events, digital/3D art, etc.).
The objects of our productions are:

• show

  — the process of demonstrating/the work, the result of the production; planned spectacle, a type of mass event. Staging, designed for numerous spectators

• audiovisual work

  — a series of graphic images, frames, which when played back gives the viewer the illusion of a moving image

In our performance, the Show and the Audiovisual Work are mutually integrated. The Show may contain a projection of an AV work, which in turn may be created on the basis of filming the Show.

---

The staging of the Show, the Audiovisual Work and the Design are means for creating a unified, total work of art (Gesamtkunstwerk). This is our creative direction — Multimedia, in particular, a multimedia show