Visual advertising

is a type of direct (ATL) advertising and, from a marketing perspective, is OOH [out of home] advertising; visual communication, a form of communication using signs, images, infographics, etc. that relies partially or entirely on sight.
Implemented through images, graphic design products, special constructions, environmental design products

billboard, supersite, roller display, prismatron, stele, light box (sign, panel-bracket, citylight), pylon, pillar, pillar, canopy (awning), barricade, brand wall, flag composition, pneumatic structures, three-dimensional structures, live advertising, POS (point of sale) structures, screens (including electronic scoreboard), exhibition stand

Visual advertising / OOH includes Outdoor and Indoor.

• Outdoor - located in open areas, outside buildings, structures, transport, on elements of street equipment, above the carriageway of streets and roads or on them themselves.
• Indoor - is placed indoors.

As a manifestation of environmental design, visual advertising can indirectly solve image and decorative tasks.
Visual advertising / OOH is a traditional (non-digital and non-programmable) form of advertising communication, however, the offline advertising industry is embracing innovation and developing a technologically advanced form of Out of home - Digital out of home (DOOH)