Corporate style

is the practical application of a set of visual elements (informational and graphic) that makes an object recognizable and gives it the properties of corporate identity. Such a set of visual elements (identity) is regulated by the application manual - the visual identification system (brand book)

Corporate style, through design, advertising, public relations, is visualized during branding and forms a corporate identity, a corporate image. The positive result should be the creation of a brand.

An important element of the corporate identity is the name that aspires to be a brand -

Trademark

• Verbal - an original word, name, designation, often in a stylized graphic presentation.
  Logotype ( Old Greek ὀ λόγος - word, and ὀ τύπος - sign, imprint. The origin of the word is associated with the name of the block with the most commonly used words and syllables, which was used in manual typesetting of typographic texts.)
• Graphic (corporate or trademark) - a graphic symbol, ornament, stylized image of objects, animals, birds, etc. It may also contain words, so sometimes it is difficult to distinguish between verbal and graphic signs.
• combined — a composition that can be a combination of drawings, words, letters, numbers, etc. Also, a compositional combination of a verbal and graphic trademark (brand block).

A properly registered trademark is defined as a trademark