Tobacco brand

■ art support

The topic of smoking can be demonised as much as you like. However, when you create something for a tobacco campaign, you are clearly aware of your position, if a person makes a choice, a sense of proportion is their only ally
And how can you give a graphic positive? Macro photography, a bit of colourful frivolity and... smoking are secondary

In addition to image and advertising graphics, more than a dozen trademarks were developed for the client, which eventually went into production